The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production.  Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]

For their Rotterdam-premiering feature New Strains‘s poster, Prashanth Kamalakanthan and Artemis Shaw knew they didn’t want to use an actual image from their pandemic production, which was shot on Hi-8. And they wanted an image that in addition to being beautiful would formally resonate with the film itself, a story of visiting young lovers (played by the filmmakers) stuck in New York when a travel ban hits at the start of a pandemic. “We were thinking about that sense of being frozen in time,” Shaw says. “In March, 2020, everyone was obsessed with the news, but we were all stuck […]

“An ominous slender figure in the foreground, a gay couple kissing in the distance, alleyway, two-point perspective, at night, a bar crowded, 8K, cinematic, cinematic composition, in the style of Jean-Luc Godard, rendered in the Gaspar Noe engine.” Via Zoom, Natou Fall shares her screen with me, allowing me to look at the hundreds of images she’s created using text prompts in the generative AI program Midjourney. The image resulting from the prompt above is an eerie one of a silhouetted couple holding hands, both wearing fashionable flared jackets and standing in a sparse, neon-accented nightclub with a figure lurking […]